• 專(zhuān)業(yè)概況
• 所屬院系
• 中國(guó)學(xué)生入學(xué)要求
• 課程信息

專(zhuān)業(yè)概況

在這里學(xué)什么？

Bring your creative expertise online

Learn the latest digital marketing techniques, and apply these skills through high profile, hands-on projects for real companies, as you become a 21st-century storyteller.

Earn your Master of Science in Digital Marketing (MSDM)

Marketing has gone digital, and marketing professionals in all areas – product development, advertising, distribution, research, customer relations and more – must be equipped with the interactive, creative expertise to excel online.

This program prepares you to meet the exponentially growing demand for digital marketing leaders. Through the program, you will:

• Develop and evaluate marketing plans that harness the power of digital media
• Use the wealth of data available to digital marketers to segment markets and position brands
• Use social media to promote brands and engage customers
• Optimize web sites to maximize search-engine rankings
• Interpret click-through analytics to evaluate online advertising efforts

Complete your customized digital marketing program in as little as 15 months

• The MSDM degree operates on a trimester schedule and can be completed in 15 months by attending class three nights a week – or, you can attend one or two classes per week for a longer period of time.
• The digital marketing certificate is an introduction to the digital marketing industry, and courses can be applied toward the master's degree.

所屬院系

進(jìn)入哪個(gè)院系學(xué)習(xí)？ Sacred Heart University-Jack Welch College of Business

中國(guó)學(xué)生入學(xué)要求

為來(lái)自中國(guó)的學(xué)生設(shè)計(jì) Applicants must have completed a bachelor's degree from an accredited institution. English Language Requirements: TOEFL PBT: 570; TOEFL iBTL: 80; IELTS: 6.5 (EXCEPTION: Computer Science, IT, Chemistry, Healthcare Informatics may consider IELTS 6.0); SHU ESL Exam: 80% (must be approved by SHU); PTE: 62; iTEP: 5; Cambridge Advanced English: 58; Completion of ELS 112 or EF Level C1.

課程信息

學(xué)制：全日制(15 個(gè)月)

學(xué)費(fèi)：

開(kāi)學(xué)時(shí)間：2022六月1日

申請(qǐng)截止日期：

留學(xué)地點(diǎn)：Sacred Heart University-Jack Welch College of Business5151 Park Avenue,FAIRFIELD,Connecticut,06825, United States