• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

In Year 1 students on all International Business Management degrees follow a common programme which provides a strong grounding in the principles of modern business management. Year 2 introduces the more functional areas of business and management including Marketing, HRM, Operations Management and Marketing. In Years 3 and 4 students choose from a range of specialist Marketing courses which allow them to tailor their degree to meet their particular career needs.

Please note that this programme is offered in January for students starting Year 1 entry only.

Year 1 Semester 1

Management in a Global Context Introductory Microeconomics Introduction to Accounting Option

Semester 2

Enterprise and its Business Environment Business Skills Introductory Macroeconomics Introduction to Finance

Year 2 Semester 1

Fundamentals of Marketing Human Resource Management Commercial Law Intercultural issues in Business and Management

Semester 2

Operations Management Management Theories in Practice Marketing Perspectives (mandatory) Option

Optional courses available include Business Entities, Enterprise Concepts and Issues, Managing the Service Experience and Organizational Behaviour.

Year 3 Semester 1

Research Methods Consumer Behaviour Option Option or elective

Semester 2

Strategic Management Marketing Communications Business Analysis and Consulting Option or elective

Approved marketing courses available include Business Venturing, Project Management, Innovation Management, Resourcing and Talent Management, Logistics and Supply Chain Management.

Year 4 Semester 1

Leisure Marketing International Business

Semester 2

Digital Marketing Global Trends and Ethics

No optional courses are available in Year 4 (subject to change).

Across Both Semesters

Dissertation

Optional courses available include Business Ethics; The Contemporary Workforce; Diversity Management and Managing Business Performance.

所屬院系

進入哪個院系學習？ Edinburgh Business School

中國學生入學要求

為來自中國的學生設計 A good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. IELTS - 6.5; Heriot-Watt English - C; PTE Academic - 58-64; TOEFL IBT - 90; Cambridge (New) - 176-184; Cambridge (Old) - FCE (grade A), CAE (grade C); Trinity ISE II - Pass in all components.

課程信息

學制：全日制(4 年)

學費：?.?58,800.00 (￥ 101,842) /年

開學時間：2022九月27日

申請截止日期：

留學地點：Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE