全國統一學習專線 8:30-21:00
專業概況
在這里學什么？Our MSc in International Marketing with Digital Marketing is designed to provide you with an understanding of marketing management in today’s global digital economy. Through a combination of practical insight and academic knowledge, you will gain an understanding of contemporary developments in digital marketing practices and strategies and how to apply these to real-world business challenges. The programme will be of interest to those working in (or intending to work in) the digital economy and looking to differentiate themselves within an expanding job market.
All subjects take an international view of marketing and focus on practical issues and current topics within international marketing as well as on key theories.
Core subjects studied will include:
Contemporary Consumers Strategic Marketing ICT Utilization with an SMR Context Marketing Logistics Branding and Communications Advances in Digital Marketing Project Management Research Philosophy and Practice Dissertation
In addition to these taught courses, students pursuing the Master’s qualification undertake a research project and dissertation.
Career
Our MSc International Marketing graduates possess an enviable mix of skills and abilities that can be applied in the marketing field.
Previous graduates have gone on to a wide range of successful careers including starting their own businesses, working in range of global marketing organisations, branding, advertising, digital marketing and public relations.
所屬院系
進入哪個院系學習？ Edinburgh Business School中國學生入學要求
為來自中國的學生設計 A good relevant Honours degree (first or second class) or equivalent overseas qualifications will be considered. IELTS - 6.5; Heriot-Watt English - C; PTE Academic - 58-64; TOEFL IBT - 90; Cambridge (New) - 176-184; Cambridge (Old) - FCE (grade A), CAE (grade C); Trinity ISE II - Pass in all components.課程信息
學制：全日制(1 年)
學費：?.?78,750.00 (￥ 136,395) /年
開學時間：2022九月27日
申請截止日期：
留學地點：Heriot-Watt University - Dubai CampusDubai Knowledge Park, Blocks 5 & 14,Dubai,UAE
