• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

在這里學什么？

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing also responds to the changing environment by meeting the ever changing needs, and desires of consumers. In effect, marketing exists within the dynamic context of our social trends, and cultural forces. Understanding these activities and their impact on consumers and businesses is a goal of the marketing professional.

The Bachelor of Science in Marketing program introduces students to an innovative and stimulating discipline using dynamic learning techniques. Students develop a solid understanding of the marketing principles and concepts, then apply them using a variety of experiential learning activities. Students gain marketing fundamentals and focus on the management of marketing strategies and policies.

Required Marketing courses...............................6 credits BUS326 Consumer Behavior (3) BUS425 Marketing Research (3)

Select one of the following tracks...........................15 credits

General Marketing - Select five courses from the following: BUS327 Sales Management (3) BUS328 Food Retail Management (3) BUS329 Category Management (3) BUS360 Digital Marketing Strategy (3) BUS386 Marketing Analytics (3) BUS427 Advertising Strategy (3) BUS429 Marketing Strategy (3) BUS430 International Marketing (3) BUS452 Digital Marketing Analytics (3)

Food Marketing BUS328 Food Retail Management (3) BUS329 Category Management (3) BUS429 Marketing Strategy (3)

Select two courses from the following: BUS327 Sales Management (3) BUS360 Digital Marketing Strategy (3) BUS386 Marketing Analytics (3) BUS427 Advertising Strategy (3) BUS430 International Marketing (3) BUS452 Digital Marketing Analytics (3)

所屬院系

進入哪個院系學習？ School of Business

中國學生入學要求

為來自中國的學生設計 Students must have completed a secondary school or equivalent qualification. English Proficiency Requirements: TOEFL score of 80 iBT; IELTS score of 6.5; SAT Verbal score of 480 (old SAT format). SAT score required for those applicants who have attended a U.S. high school.

課程信息

學制：全日制(8 學期)

學費：US$16,980.00 (￥ 109,927) /年

開學時間：2022八月23日, 2022一月24日

申請截止日期：1-Dec-22

留學地點：School of BusinessSUNY New Paltz,1 Hawk Drive,NEW PALTZ,New York,12561, United States