• 專業概況
• 所屬院系
• 中國學生入學要求
• 課程信息

專業概況

It is increasingly important that marketing professionals have a strong understanding of the various digital channels available and how to optimise the use of these channels in order to attract customers to their companies and drive sales.

This short postgraduate course* is designed to introduce you to a range of key marketing strategies and concepts, and the practical skills needed to implement these techniques. You will be able to choose to study topics such as:

• the external context in which international businesses operate and the opportunities and challenges posed
• the internal processes that occur within a consumer’s mind and how to choose corresponding marketing strategies
• management of internal and external communications aimed at creating a favourable point of view among stakeholders
• data analytics for managers, including the technical aspects of collecting and organising data

Alongside developing specialist knowledge, you will also improve your skills in problem solving, communication and research. At the end of your course, there will be the opportunity to progress onto a Postgraduate Diploma or the full Masters.

Your future

Businesses in all sectors are in need of talented and knowledgeable marketing professionals to help them stand out and broaden their market share. Whether you hope to move into a marketing role within your current industry or to get ahead in your existing career, this course will give you a range of relevant technical and transferable skills.

Job titles you may apply for include: Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.

所屬院系

中國學生入學要求

課程信息

學制：須出席的在線/遠程學習(8 個月)

學費：

開學時間：2022六月1日

申請截止日期：

留學地點：Run at the client site in the region of United KingdomUNITED KINGDOM,